The video received over 5M views, with over 40% organic views. 70% of viewers were 18-34 years old. News of the collaboration spread far and wide, with coverage from Yahoo News, The Drum, The Irish News, GRM, Engadget and others. The campaign contributed to 43% more pre-orders than the S7, released the year before.
2.7M views on Facebook
2.5M views on YouTube
43% uplift in pre-orders (compared to the Samsung Galaxy S7)
43% of Facebook views were organic
59K reactions, comments and shares on Facebook
Cost per completed view was more than 2x lower than benchmark
I’ve been playing around with FakeApp, a clever bit of shareware that uses machine learning to do face swapping in videos. My own tests haven’t been too impressive (see below), so I need to play around a bit more with it. But deep learning is going to be playing an increasingly big role in visual effects and post production work. I’m excited by the new creative possibilities, not least that I can finally join the Rebel Alliance.
The only issue with all that kit is carrying it around, so my fold-up trolley has been a life saver.
First I’ve added a nice touch-screen SmallHD Focus monitor. I much prefer having a larger monitor on the camera, it’s obviously a big help in judging a shot. The screen is daylight viewable, supports all the scopes you could want, 3D LUTs and even does screen-grabs. I also have a Atomos Shogun monitor I could use if I need a recorder as well.
Out the box the camera can be a little front heavy so I’ve used a baseplate by SmallRig to help balance the rig on my shoulder better and give me a quick release tripod solution via a rock solid Sony VCT plate. I’m also able to mount 15mm bars on the back and front for all the usual add-ons.
It’s great now to have two nice support arms, one of which is by a company called Shape and has a clever design that let’s me reposition it with the push of a button. So incredibly handy for adjusting the rig on the fly.
I also have a V-Lock battery solution, which I can mount on the camera to power it and any extra accessories such as a remote follow focus or wireless video transmitter.
So all in all it’s a super flexible and effective solution. And best of all I can mount practically any other camera I might need to use on it. So it should be pretty future proof.