The video received over 5M views, with over 40% organic views. 70% of viewers were 18-34 years old. News of the collaboration spread far and wide, with coverage from Yahoo News, The Drum, The Irish News, GRM, Engadget and others. The campaign contributed to 43% more pre-orders than the S7, released the year before.
2.7M views on Facebook
2.5M views on YouTube
43% uplift in pre-orders (compared to the Samsung Galaxy S7)
43% of Facebook views were organic
59K reactions, comments and shares on Facebook
Cost per completed view was more than 2x lower than benchmark
Here is a clip of our acceptance speech at the awards ceremony held at the ICA.
A 48 hour live comedy broadcast I directed for Skittles won a Silver gong at the IVCA Awards, in the Best Brand Communication category. All thanks to the great people at Spectrecom Films, Mesh Marketing and Waterloo Studios.