Chicken Connoisseur Samsung - Shorty Awards

The fun film I Directed & Edited for Samsung is a Finalist at the Shorty Awards.


shorty-awards

RESULTS
The video received over 5M views, with over 40% organic views. 70% of viewers were 18-34 years old. News of the collaboration spread far and wide, with coverage from Yahoo News, The Drum, The Irish News, GRM, Engadget and others. The campaign contributed to 43% more pre-orders than the S7, released the year before.
Results:
2.7M views on Facebook
2.5M views on YouTube
43% uplift in pre-orders (compared to the Samsung Galaxy S7)
43% of Facebook views were organic
59K reactions, comments and shares on Facebook
Cost per completed view was more than 2x lower than benchmark