The video received over 5M views, with over 40% organic views. 70% of viewers were 18-34 years old. News of the collaboration spread far and wide, with coverage from Yahoo News, The Drum, The Irish News, GRM, Engadget and others. The campaign contributed to 43% more pre-orders than the S7, released the year before.
2.7M views on Facebook
2.5M views on YouTube
43% uplift in pre-orders (compared to the Samsung Galaxy S7)
43% of Facebook views were organic
59K reactions, comments and shares on Facebook
Cost per completed view was more than 2x lower than benchmark
Great to see it clocking 2.5 millions views in only a week on Facebook.
Behind the scenes photos by our great sound recordist Freya Clarke
I filmed and edited three online safety films for Kent County Council with a ‘car pool’ camera rig.
The whole ad consists of one long ambitious camera move close-up to a computer tower. Shot on an Sony FS7 at Broadley Studios, Marylebone.